From Street Vendor to Social Media Star: The Rise of Alex Evalsam

On the streets of Lagos, where daily life hums with the rhythm of commerce, a new star has emerged—not from the glamour of showbiz, but from the humble beginnings of street vending.

Alex Evalsam, once known for his melodic calls selling fish pies, has transformed into a social media sensation, winning hearts across Nigeria and beyond.

Evalsam‘s rise to fame began with a simple chant to sell his wares, but his unique, catchy ending—”Nawa oo“—quickly captured the internet’s attention. This phrase, now synonymous with his brand, turned his daily hustle into a viral sensation. Videos of Evalsam hawking his fish pies spread rapidly, showcasing his infectious energy and spirit.

His newfound fame brought more than online admiration; it unlocked opportunities beyond his wildest dreams. Content creator Nons Miraj took notice and offered tangible support.

Miraj‘s generosity went beyond social media likes and shares; she relocated Evalsam and his family from their slum home to a comfortable new residence, provided essential items through a shopping spree, and gifted a significant sum of money, ensuring a stable financial future.

Evalsam‘s journey did not stop there. His unique talent attracted the attention of Eko Hotel, a top venue in Lagos, where he signed a deal not just as a vendor but as an artist. This leap from street vendor to performing at a five-star hotel marks a significant shift in his career, expanding his horizons from selling food to entertaining audiences with his singing talent.

Despite his success, Alex Evalsam shared a dose of reality with his followers, revealing that some of the financial gestures he received were staged for content—a stark reminder of the blurred lines between social media and reality. This honesty adds depth to his persona, grounding his fame in the truth of his experiences.

Alex Evalsam‘s story is not just about fame; it is a testament to resilience, transformation, and the power of digital media to change lives. From selling fish pies with a chant to signing deals with luxury hotels, Evalsam’s journey proves that ordinary people can achieve extraordinary things through determination, a bit of luck, and the vast reach of social media.

His rise is an inspiration, showing that stardom can emerge from the most unexpected places. It resonates not only on the streets of Lagos but in the hearts of millions online.