KARD Biography: Members, Albums, Songs, Leader, Awards, Age, Net Worth, Controversy, Instagram

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KARD is a South Korean co-ed pop group that has gained considerable popularity both domestically and internationally since their debut in 2017. The group consists of four members: J.Seph, BM, Somin, and Jiwoo.

KARD is recognized for its blend of musical styles, incorporating elements of reggaeton, moombahton, and pop. Their debut single “Oh NaNa” was released in December 2016 as part of a project series that introduced the group to the world.

This track laid the groundwork for their future success, leading to their first mini-album Hola Hola, which peaked at number three on the Billboard World Albums Chart.

Profile

• Group name: KARD
• Origin: Seoul, South Korea
• Genres: K-pop, hip hop, EDM, dancehall, tropical house
• Years active: 2016-present
• Age as of 2024: 7 years (as a group)
• Gender: Co-ed
• Place of birth: Seoul, South Korea
• Labels: DSP
• Members: J. Seph, BM, Somin, Jiwoo
• Net worth: $20 million

Early Beginnings

KARD now at the aged 9, since their official debut on July 19, 2017. The group’s formation began under DSP Media in 2016 when they released their first project single “Oh NaNa,” which featured ex-KARA member Heo Young Ji as a hidden member.

This innovative approach allowed KARD to generate interest and build a fan base prior to their official debut. Each member was introduced gradually through these project singles, creating anticipation among fans.

The members of KARD have diverse backgrounds that contribute to their dynamic performances. J.Seph (Kim Tae-hyung) was born on June 21, 1992, and trained for five years before debuting. BM (Matthew Kim), born on October 20, 1992, hails from Los Angeles and brings his American background into the mix.

Somin (Jeon So-min), born on August 22, 1996, was previously part of another girl group before joining KARD. Jiwoo (Jeon Ji-woo), born on October 4, 1996, trained for only two months before debuting with KARD.

Career

KARD officially debuted on July 19, 2017, with their first mini-album Hola Hola, which included hit tracks like “Hola Hola” and “I Can’t Stop.” Following their debut, they quickly gained traction in international markets, particularly in South America and Europe. The group’s unique concept as a co-ed group allowed them to explore themes of romance from both male and female perspectives.

Their second EP You & Me was released in November 2017 and further established their presence in the music industry by charting well on various Billboard charts. Over the years, KARD has continued to release successful singles such as “Don’t Recall,” “Bomb Bomb,” and “Dumb Litty,” each showcasing their evolving sound and artistic growth.

In addition to music releases, KARD has actively toured internationally. They have participated in major events like KCON and held concerts across North America and Europe. Their tours have been well-received by fans, contributing to their growing popularity outside South Korea.

In recent years, KARD has focused on reconnecting with their domestic audience while maintaining their international fanbase. Their latest album Where To Now?, released in August 2023, reflects this balance by incorporating various genres while featuring predominantly English lyrics.

Awards

• Rookie Award at the 2018 Melon Music Awards
• Best New Female Artist at the 2018 Mnet Asian Music Awards
• Best Dance Performance – Male Group at the 2020 Mnet Asian Music Awards

Net Worth

The KARD‘s group has a combined net worth estimated at least $20 million;it They have achieved financial success through album sales, concert tours, merchandise sales, and brand endorsements.

Controversy

KARD has navigated various challenges throughout their career but has not been embroiled in major controversies that have significantly impacted their reputation. One notable issue has been their struggle for recognition within South Korea compared to their international success.

Despite achieving considerable popularity abroad—particularly in Latin America—the group has faced difficulties breaking into the domestic market.

In interviews, members have openly discussed this challenge while expressing determination to improve their standing within South Korea. J.Seph mentioned that they consider it “homework” to earn recognition domestically and are committed to working harder toward that goal.

Additionally, some fans have raised concerns about the group’s lack of promotional activities within South Korea compared to other K-pop groups. This disparity has led to discussions about how co-ed groups are perceived within the industry and whether they receive equal opportunities for promotion.

Social Media

• Instagram: @official_kard
• Twitter: @KARD_Official
• TikTok: @official.kard
• YouTube: KARD
• Facebook: officialkard

Discography

• Hola Hola (2017)
• You & Me (2017)
• Ride On The Wind (2018)
• Red Moon (2020)
• ICKY (2022)
• Where To Now? (2023)

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