Samuel Onuha Bio: Parents, Age, Wife, Children, Brother, Net Worth, Height, Brand, Wikipedia, Dubai Arrest

Biography

Samuel Uchenna Johan ONUHA, a Samuel Onuha: 26-year-old self-made millionaire and entrepreneur from the Netherlands, divides his time between Amsterdam and Dubai.

Born on July 26, 1998, he grew up in a modest Dutch village, where limited resources ignited his ambition for financial independence. At 18, he left high school and ventured into e-commerce and founded Icon Amsterdam, a luxury streetwear brand known for its muscle-fit apparel tailored for athletic men.

Samuel has built a global fashion empire with an estimated net worth ranging from $1M to $70M. His inspiring journey—from humble beginnings to multimillion-dollar success—has earned him a substantial social media following, including over 600k Instagram followers.

Dutch-Nigerian-Mexican entrepreneur
Samuel Onuha
Wiki Facts & About Data
Real Name:	Samuel Uchenna Johan ONUHA
Stage Name:	Samuel Onuha
Born:	26 July 1998 (age 26 years old)
Place of Birth:	Netherlands
State Of Origin:	South Eastern State
Nationality:	Dutch, Mexican, Nigerian
Education:	N/A
Height:	5’10”
Parents:	Carmen Onuha, Mr. Onuha
Siblings:	Ruben Onuha
Spouse:	Not Married
Girlfriend • Partner:	Not Dating
Children:	N/A
Occupation:	Entrepreneur • TikTok Star
Net Worth:	$1 million-$70 million (USD)

Early Life & Education

Samuel Onuha was born in a small Dutch village on July 26, 1998, to a Nigerian father, Mr. Onuha, and a Mexican mother, Carmen Onuha. His early years were marked by the challenges of his family’s difficult relocation from Mexico to the Netherlands, which placed financial strain on the household.

Raised primarily by his mother, Carmen—a determined and resilient woman—Samuel grew up in modest circumstances that fueled his drive for success. His diverse Dutch-Nigerian-Mexican heritage reflects a unique blend of European, African, and Latin American influences. A Christian by faith, his spiritual values were likely shaped by his upbringing, particularly his mother’s perseverance.

Despite financial hardships, Carmen remained a pillar of support, encouraging Samuel to pursue ambition, even though she initially envisioned a traditional educational path for him. His father, Mr. Onuha, is a lesser-known figure in his public narrative, with little documentation beyond his Nigerian roots. Samuel has at least one brother, Ruben Onuha, with whom he later partnered to build the fashion brand ICON. Whether he has additional siblings remains undisclosed.

Growing up in a resource-limited environment, Samuel‘s childhood was far from privileged. Educated in the Dutch school system, he quickly became disillusioned with its rigid structure, feeling it stifled his entrepreneurial spirit. At 18, while in high school, he began experimenting with e-commerce ventures. Witnessing his mother’s financial struggles and experiencing the family’s outsider status after their move from Mexico only strengthened his determination to carve out his path.

Career

Samuel Onuha’s journey from a high school dropout to a self-made millionaire is a true story of determination and hustle. Born in the Netherlands on July 26, 1998, he started business at just 18.

Frustrated with school and driven by his mother Carmen’s financial struggles, he turned to e-commerce to change his future. He experimented with dropshipping and online marketplaces without formal training or big investments, using creativity and persistence to make money.

During his late teens, Samuel saw an opportunity in fashion—luxury streetwear designed for athletic men. This led him to create Icon Amsterdam (ICON), a brand known for its stylish, muscle-fit clothing. Dropping out of high school to go all in, he faced doubts from family and friends but stayed focused on his vision.

Alongside his brother, Ruben Onuha, he built ICON from the ground up, handling everything from product design to marketing. His skill with social media—especially Instagram, where he now has over 600k followers—helped grow the brand into a worldwide success.

By his early 20s, Samuel had turned ICON into a global fashion powerhouse. He ran it from Amsterdam while also spending time in Dubai, a city that matched his expanding ambitions. Beyond fashion, he began mentoring aspiring entrepreneurs and sharing his business strategies online.

Social Media

• YouTube: Samuel Onuha
• Instagram: Samuel Onuha (@sonuha) / Samuel Onuha (@onuha)
• TikTok: Samuel Onuha (@samuelonuha)
• Twitter: Samuel Onuha (@SamuelOnuha) / X
• Facebook: Samuel Onuha

Personal Life

Samuel Onuha, the Samuel Onuha: 26-year-old Dutch-Nigerian-Mexican entrepreneur and founder of Icon Amsterdam, is currently single and has no children.

He has not shared any details about a wife or past marriages, and his social media—where he has over 600k Instagram followers—mainly focuses on his business ventures, luxury lifestyle, and motivational content rather than his personal life.

When it comes to dating, Samuel has kept things private. Despite his high-profile lifestyle in Amsterdam and Dubai, which includes luxury cars like his $600k Rolls-Royce Cullinan, he has not been publicly linked to any confirmed relationships.

Arrest

Reports have surfaced alleging the arrest of Samuel Onuha, the Dutch-Nigerian-Mexican entrepreneur and founder of Icon Amsterdam, in Dubai. The reported arrest, which allegedly took place in early March, is linked to accusations of drug smuggling, specifically involving cocaine—or “snow,” as some sources cryptically refer to it.

Samuel, known for his meteoric rise in the fashion and e-commerce world, built a multimillion-dollar empire through Icon Amsterdam, a luxury streetwear brand he co-founded with his brother Ruben Onuha. The brothers frequently showcased their extravagant lifestyle—including a $600k Rolls-Royce Cullinan and a $50M Dubai property—claiming their fortune came from dropshipping, e-commerce, and online business courses, with some reports estimating earnings of up to $700k per week. However, the arrest rumours cast doubt on this image, with speculation that their wealth may have been linked to illicit activities.

At this stage, official confirmation from Samuel or Dubai authorities is lacking. Speculation varies from the possibility of a genuine arrest, which could result in up to 25 years in prison or deportation, to theories suggesting it could be a publicity stunt, given the brothers’ reputation for bold self-promotion. Adding to the mystery, Samuel’s Instagram (600k+ followers) has either been deleted or gone silent, with his last post reportedly five days before the news broke.

With no concrete evidence, opinions remain divided. Supporters argue that Samuel’s success with Icon Amsterdam, which reportedly made $32 million in 2024, and his Christian faith make drug smuggling unlikely. However, until official statements are released, the truth behind these allegations remains uncertain.

Net Worth

Samuel Onuha, an entrepreneur and founder of Icon Amsterdam, has an estimated net worth that varies widely depending on sources, ranging from $1 million to $70 million.

His wealth stems primarily from his luxury streetwear brand, Icon Amsterdam, which he launched in 2018 and has grown into a global fashion empire, reportedly generating millions annually through e-commerce and dropshipping.

Additional income comes from his mentorship programs and online business courses, with some claims suggesting he earns up to $2 million monthly.