“Grammy More Popular in Lagos Than in America” – Ayo Animashaun

Ayo Animashaun, founder of Nigeria’s prestigious Headies Awards, has ignited discussion by claiming that the Grammy Awards are now more popular on the streets of Lagos than in America.

In a recent interview, Animashaun passionately stated, “Grammy is more popular on the streets of Lagos in Nigeria than it is now in America. We have our own for God’s sake, kilode gan?” His remarks reflect a growing sentiment among African artists and fans who believe local awards like the Headies better represent and celebrate the continent’s thriving music scene.

Founded in 2006, the Headies have championed Nigerian and African music, honoring genres such as Afrobeats, Highlife, and Juju—sounds that have gained global traction. Animashaun’s statement comes at a time when Nigerian superstars like Burna Boy, Wizkid, and Tems have won Grammy Awards and reshaped international music charts and collaborations.

His comments have sparked intense debate about cultural identity, recognition, and the relevance of global awards in local music industries. Many on social media agree, arguing that the Headies have become a vital institution celebrating Nigerian music’s uniqueness.

However, some critics push back, asserting that the Grammys still hold unmatched prestige and provide Nigerian artists with an invaluable global platform. While local awards are key to cultural affirmation, they argue that international recognition remains crucial for elevating artists on the world stage.

Animashaun’s statement adds to an ongoing conversation about the balance between honoring local achievements and seeking validation from global institutions.