Miss Universe Nigeria 2024 Chidimma Adetshina Named Enugu State Brand Ambassador

Chidimma Vanessa Onwe Adetshina, recently crowned Miss Universe Nigeria 2024, has been named the brand ambassador for Enugu State by Governor Peter Mbah. The announcement was made during Adetshina‘s visit to the Government House in Enugu, marking a significant milestone for both the beauty queen and the state.

Adetshina‘s path to this role has been remarkable. Born in Soweto, South Africa, to a Nigerian father and South African mother, she initially competed in the Miss South Africa 2024 pageant. However, controversy arose over her dual heritage, leading to her withdrawal amid concerns over xenophobic sentiments.

After this setback, Adetshina returned to Nigeria, where she won the Miss Universe Nigeria title in August, a victory that symbolized triumph over adversity and celebrated her identity.

Governor Mbah praised Adetshina‘s resilience, calling her journey a testament to Enugu’s spirit. “Chidimma’s story is one of perseverance and resilience, qualities we value in Enugu. Her appointment as our brand ambassador serves as an inspiration to our youth, demonstrating the power of determination,” he said.

This appointment aligns with Mbah‘s administration’s focus on youth development, as a significant portion of the state’s budget is directed toward education. Adetshina‘s role will involve mentoring and engaging with young people, sharing her experiences to motivate them.

Adetshina expressed her gratitude, stating, “This is more than an honor; it’s a call to service. I am here to inspire and be inspired by the youth of Enugu.”