Toke Makinwa: PUCCI vs. GUCCI – Unravelling the Fashion Controversy

A recent controversy surrounding Nigerian celebrity Toke Makinwa has ignited a conversation about the intersection of style and brand identity. 

Toke‘s viral video showcasing a dress adorned with the inscription “PUCCI” has sparked debates about the brand’s authenticity compared to the well-established “GUCCI.” This article delves into the distinct world of PUCCI and GUCCI, unraveling the essence of these two fashion powerhouses to understand the diversity they bring to high-end couture.

Is Pucci owned by Gucci?

Pucci, originally owned by Italian aristocrat Emilio Pucci, gained recognition for vibrant, geometric prints in the 1940s. As of June 2021, LVMH, Louis Vuitton‘s parent company, owns 100% of Pucci. Gucci, founded in 1921 by Guccio Gucci, has a longer history and is known for fine leather goods, expanding into clothing, accessories, and fragrance.

Aesthetic and Design Philosophy

Pucci: Known for kaleidoscopic patterns and vivid color palettes, Pucci embraces a sense of playfulness and exuberance in its designs, particularly resort wear.

Gucci: Characterized by a diverse and adaptable aesthetic, Gucci, under Alessandro Michele‘s direction, fuses eclectic vintage inspirations with contemporary flair, resulting in a blend of romanticism, opulence, and irreverence.

Signature Pieces

Pucci: The silk jersey dress is Pucci‘s signature, celebrated for vibrant prints and flattering silhouettes. Accessories like scarves and eyewear showcase the brand’s iconic patterns.

Gucci: Signature pieces include the iconic double-G logo accessories, leather goods like the Gucci Dionysus bag, and statement clothing items featuring bold patterns and embellishments.

Twitter Reactions

• Users defend Toke, asserting that Pucci is a high-end brand, not a fake Gucci version.
• Some express discomfort with trolling, highlighting Toke’s personal growth and resilience.
• A user provides context about Toke’s family background, emphasizing the influence of her adoptive father, Chief Pius Akinyelure.